Searching For a Quality Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that site to help you be profitable, it needs to be extremely well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your website. An expert copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Of course, not all copywriters are created equal. Some copywriters are insanely gifted. Some just wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Here is how to tell the difference.
Does the writer have a web site of his or her own? Any copywriter that wants to write web copy must have a web site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If the writer has no web site, how can they claim to be able to help you with the one you are wanting to put up? Take note of the copy used on this website as well. If you see several errors, this is a bad sign.
How favorably do you respond as you are going over the copywriter's own web copy? This involves more than merely noticing grammar and syntax errors. Do you have any sort of emotional response to the text on the website? Are you feeling warmly toward the writer? Does it make you feel like you want to find out more about the writer and go on reading? Does the copy make you feel like you want to employ that person immediately? Does the copy make you want to run for the hills? Does the website copy push you to be angry? All of these are vital responses and you need to take note of them.
Research the copywriter's background a bit. Look for reviews on unbiased web sites and online discussion boards. It's unlikely that you will find any bad reviews on the writer's own website. Look online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Examine closely these reviews and testimonials. Ask the writer to give you a few references. See to it that you follow up and genuinely get a hold of those references so that you can get an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the web site. This is particularly important if the copywriter says he or she is an expert in a particular field. When the writing feels like it was stolen from Wikipedia or is especially copywriter fiverr vague, you better find someone else.
There are a number of different ways to discover if a copywriter is worth paying for. It is important to do your homework and look beyond the copywriter for information regarding his/her reputation and character.